About us
Inside Bahia’s purpose is to bridge the gap between Bahia's natural and cultural beauty and the elite standards of the global traveller. Our aim is to help individual travellers, groups and companies to discover Bahia in the best way possible.
When you book a Custom Journey Design, one of our Signature Experiences or utilize our Boutique Concierge services, you are not buying a generic corporate package. You are accessing an exclusively curated, personally vetted network. We step in as your local operating partner, ensuring your time in Bahia is safe, deeply authentic, and completely stress-free, so that it can be wonderfully unforgettable.
We are based in the beautiful city of Itacaré and we operate in all of Bahia’s major touristic hubs.
The minds behind your journey
Sam Araújo
Founder & CEO
Local Heritage, Elite Luxury Hospitality Expertise.
Hi, I’m Sam.
Since my early days as a young tour guide, my heart has belonged to showing the world the true soul of Bahia – a land woven from absolute beauty, vibrant rhythms, many secrets, and incredible tales. Later in life, in Rio de Janeiro, I sharpened my hospitality skills as working as a Guest Experience Specialist and as a Luxury Concierge.
As a certified regional guide in Bahia, I bring deep, lifelong local expertise, which combined with an uncompromising understanding of international hospitality standards achieved, living abroad experience and by traveling to over 50 countries, I understand about different culture expectations and how a tailored experience can make a trip truly special.
For a long time, I envisioned a company that could help travellers discover Bahia seamlessly. That vision is now a reality. My passion now is bridging the gap between Bahia's natural beauty and the elite standards of the global traveller.
To make your journey flawless, I have mapped the terrain on foot. I have selected the most reliable partners, accommodations, and unique experiences – building deep personal relationships with locals in each of Bahia’s major touristic hubs.
When you book our services, you are not buying a generic package, but accessing an exclusively curated, personally vetted network. I step in as your local partner, ensuring your time in Bahia is unforgettable.
Let’s begin designing your Bahia stay!
Sam
Julia Kracht
Co-Founder
Precision Planning, Curated Aesthetics
Hi, I’m Julia.
Originally from Germany, I find myself captivated by Bahia. Over the years, I have come to know this beautiful state so very well, and I am happy to share this special part of the world mindfully and respectfully with travellers who value authentic connection.
With a background in User Experience Design and a lifelong passion for aesthetics, architecture, and photography, I view travel through a creative lens. I meticulously select our boutique hotels, hidden retreats, and visually stunning locations—ensuring every detail offers visual comfort and an authentic sense of place.
I look forward to welcoming you to the subtle, beautifully curated side of Bahia.
Julia